Premium Brands strikes again with second Tommy Hilfiger store in Algeria…. this time in Garden City Mall, Algiers

Following the successful inauguration of the first boutique in Oran, the second boutique has found its place in the heart of the Garden City shopping center. The new boutique reflects the global design concept of Tommy Hilfiger boutiques, fusing the brand’s heritage and DNA with sleek, modern finishes and a bright, airy aesthetic.

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The 200+ square-meter spaces offer fashion enthusiasts exclusive access to Tommy Hilfiger’s latest iconic creations.
The event, marked by the presence of press and content creators, represents a milestone in the history of fashion in Algeria. Tommy Hilfiger, already very popular with Algerians, is strengthening its footprint in the country with these new elegant and accessible addresses.

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The brand’s global presence, which extends to 100 countries with some 20,000 points of sale in North America, Europe, Latin America and the Asia-Pacific region, now proudly includes Algeria.

Mustapha SAARI, Managing Director of Premium Brands, said enthusiastically: “As the representative and distributor of several renowned international brands, including Nike and Converse, we are proud to add the prestigious American brand Tommy Hilfiger to our list today. This expansion demonstrates our commitment to offering Algerians an incomparable shopping experience, both in Oran and the rest of the country.

This milestone marks the beginning of a new era for fashion enthusiasts in Algiers, elevating their shopping encounters with the esteemed Tommy Hilfiger brand. Premium Brands seeks to uphold the utmost standards of service excellence and customer dedication, ensuring an unforgettable shopping destination for all customers.