About Premium Brands
Premium Brands is a subsidiary of Hudson Holding which is a leading, award-winning representative of global brands in North Africa. Nike, Jordan, Converse, Tommy Hilfiger, Crocs and New Look are some of the key brands currently managed by the Maltese group.
In Algeria, we exclusively represent Nike, Jordan, Converse, and Urban Jungle. We are B2B & B2C apparel and footwear distributor and have expertise in branded fashion and sport brands.
2018: Establishment and creation of Premium Brands SPA
2020: Opening of Nike Store Es Senia in Oran and Nike Store Bab-Ezzouar in Algiers
2021: Opening of Nike Store & Urban Jungle Garden City – Cheraga in Algiers