Inauguration of the First Official Tommy Hilfiger Boutique in Oran

Oran, Algeria – February 03, 2024, Premium Brands, the official representative of the prestigious Tommy Hilfiger brand, is delighted to announce the inauguration of the brand’s first official boutique in Oran, the capital of western Algeria. The boutique, which covers more than 200 square meters, is strategically located in the heart of the city of Oran, on Avenue Belgendouz, offering fashion lovers easy access to Tommy Hilfiger’s latest iconic collections.

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This event marks a significant milestone in the history of fashion in Oran, bringing the essence of classic American style directly to enthusiasts in the region. The boutique features spaces carefully arranged to showcase Tommy Hilfiger’s innovative creations and timeless pieces.

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Mustapha SAARI, General Manager of Premium Brand, emphasized the strategic importance of this opening: “The collaboration between Premium Brand and Tommy Hilfiger aims to offer an incomparable shopping experience to the people of Oran and western Algeria. Our strategy is based on quality of service and proximity to our customers. We firmly believe that the new Tommy Hilfiger boutique will become an iconic location, embodying the brand’s signature style and reflecting our commitment to excellence.”

The new Tommy Hilfiger boutique in Oran features a sleek, modern design, creating a welcoming environment for customers looking to discover the latest fashion trends. The ready-to-wear, accessories and footwear collections will be presented in dedicated spaces, allowing customers to navigate easily through the different product lines.

This inauguration marks the beginning of a new era for fashion enthusiasts in Oran, elevating the shopping experience to a new level with the arrival of the renowned Tommy Hilfiger brand. Premium Brand committed to high standards.