Premium Brands opens its first multi-brand outlet in Algiers at Chéraga

Algerian’s favorite international brands at unbeatable prices !

Algiers, October 19, 2024, Premium Brands, official distributor of Nike, Jordan, Converse, Crocs, Vans, New Era, Champion, Tommy Hilfiger and Urban Jungle brands in Algeria, announces the opening of its first outlet store in Algiers, located on Rue Tella Ahcen in Cheraga (next to the El Kods shopping center). The new 450-square-meter outlet space, which officially opened its doors on Saturday, October 19, 2024, offers customers in and around Algiers a unique shopping experience with top international brands at attractive prices.

The Outlet Premium Brands will offer a wide range of popular collections, including prestigious names such as Nike, Converse, Jordan, Vans, New Era and Champion for men, women and kids. The store aims to offer an exceptional shopping experience while maintaining the premium quality for which these iconic brands are renowned.

The opening event brough together Premium Brands employees, influencers & media and key figures from the apparel retail sector, who will celebrate the launch with fun activities and exclusive promotions. Attendees had the opportunity to discover a vast selection of stylish, high-quality footwear, apparel and accessories.