Premium Brands is a subsidiary of Hudson Holding which is a leading, award-winning representative of global brands in North Africa. Nike, Jordan, Converse, Tommy Hilfiger, Crocs and New Look are some of the key brands currently managed by the Maltese group.

In Algeria, we exclusively represent Nike, Jordan, Converse, Urban Jungle, Crocs and Tommy Hilfiger. We are B2B & B2C apparel and footwear distributor and have expertise in branded fashion and sport brands.

Our Story

2018: Establishment and creation of Premium Brands SPA

2020: Opening of Nike Store Es Senia in Oran and Nike Store Bab-Ezzouar in Algiers

2021: Opening of Nike Store & Urban Jungle Garden City – Cheraga in Algiers 

2024: Opening of the first official Tommy Hilfiger boutique in Oran, Bab Ezzouar & Garden City – Cheraga in Algiers

Opening of the first official CROCS kiosk in Garden City – Cheraga in Algiers

Opening of the first PREMIUM BRANDS Outlet in Cheraga- Algiers (next to el Kods)